How To Stay Productive When You Can’t Attend Exhibitions

Keeping momentum going has been tough, especially when exhibition halls are closed and the face to face communication has been missing. But work hasn’t stopped, as in the background venues and stand providers have been working away to prepare for the big day.

Businesses have been thinking outside the box and trying new ways to keep relevant to progress the business, foreseeing new trends. Whilst face to face conversation has been near impossible, correspondence has also been limited due to changes in daily structure.

So, if you can’t go to events, what can you do to keep productivity going in the meantime?

Research

Even without dates set in stone, there’s no reason why you shouldn’t be doing research into the events that COULD go ahead. By looking at the event schedule this may give you some idea of how the following months could look and the options that are available.

If you are looking to book an event, be sure to check what the cancellation policy is, in the case that the event cannot go ahead.

Branding

If you’ve been thinking about rebranding or bringing in new products, now has been the perfect time. Changes have been made in all businesses so why not hit back with a new logo for a fresh look.

Not only is it a project to update and modernise your branding but your new and existing customers will be excited to see what you’ve been working on. In connection with social media, the interest can be built as you let your followers view your company updates.

Website Updates

When times get busy, little things fall to the wayside and after all your website can only succeed if the user experience is easy. A re-design isn’t necessary but to check how the pages work, that you have the right images and key words will really excel your site.

What’s more, any work you put in when you aren’t as busy will make it easier for people to find you on the internet when businesses return to the office.

Dust Off Your Exhibition Stands

How long has you exhibition stand been in storage? By this point it’s well over a year. So, we advise to take out your stand and refresh your memory. Taking a look at the marketing material you have and how it can be utilized going forward, as well as taking notes of the changes you would like to make.

When you can attend an event, you’ll want to hit the ground running so preparation is key.